New Zealand Herald Viva: How to Collect Art

New Zealand Herald Viva: How to Collect Art

A Dunedin graduate of law, film and art history, Wallace only spent one year practicing law at Bell Gully before giving in to her true love, art. Realising she had a short time to pursue the J1 visa, which allows recent graduates to work in the United States for a year, she headed to New York and landed a job with the prestigious Pace Gallery which propelled her into the world of contemporary art. Her communication internship saw her managing their eye-popping Instagram feed and dealing with artists on a daily basis.

“It was a pivotal experience for me, I learned to nurture artist and client relationships, and we were having museum-quality shows all the time.”

A year later, her communications and marketing experience in New York came in handy in setting up her own contemporary art space in Hawke’s Bay. Parlour Projects is in an old Hastings factory, but with its 8m studs and 11m viewing wall, it could be in New York.

“There were no contemporary art spaces in the area and I felt this could bring more visitors to the region and give locals — many of whom are interested — a place to come see some of our leading artists and introduce them to emerging ones.”

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