Parlour Projects Presents Cultivate

Parlour Projects Presents Cultivate

Cultivate exists to assist those interested in collecting art to make important decisions and shape the foundations of a beautiful, purposeful and meaningful art collection.




Parlour Projects is delighted to present Cultivate, an initiative that assists those interested in collecting art to establish meaningful collections of their own.


The gallery invites 10 people to take part in the inaugural intake of Cultivate. Each person pays weekly, monthly or six-monthly instalments over the course of two years and in turn receives a new piece of art every six months, which is theirs to keep.


The artworks will be produced by four early to mid-career New Zealand artists who have individually garnered positive reputations for their strong practices.


Each artwork will be specifically produced for Cultivate and will be accompanied by an academic essay that examines the artist’s work and practice, as well as an artist biography that provides background context.


The four artworks will span a range of mediums and subject matter to ensure the beginnings of a diverse art collection.


Each artwork will be delivered in its final form; prints and photographs will be framed at no additional cost and will come with certificates of authenticity. The artworks will be sent to each collector’s door anywhere in the world.


“Buying art is the same thing as falling in love.” – Nohra Haime


For further information please email