Parlour Projects is delighted to present Cultivate, an initiative that assists those interested in collecting art to make important decisions and shape the foundations of a beautiful, purposeful and meaningful collection of their own.

The gallery invites ten people to take part in each intake of Cultivate. Each collector pays a certain amount over the course of one year and in turn receives a new contemporary artwork every three months, which is theirs to keep. The artworks are produced by four emerging to established New Zealand artists who have individually garnered positive reputations for their strong practices.

Each work is specifically produced for Cultivate and is accompanied by an essay that examines the artist’s work and practice, a biography that outlines the artist’s education and exhibition history and a certificate of authenticity. The four artworks span a range of mediums and subject matter to ensure the beginnings of a diverse art collection.

Each artwork is delivered in its final form; works on paper and photographs are framed at no additional cost. The artworks are sent to each collector’s door anywhere in the world.

Join our 120 collectors who have taken part in Cultivate. Please email info@parlourprojects.com with any questions, or to reserve your place in our next intake.